Groh Resources Creative Director

Groh Resources hired me to establish a brand identity and make sure it was cohesively executed across the board. Once the brand direction was established, I worked with them and a Graphic Designer to bring the vision to life. To push their brand further and differentiate themselves from competition, we staged a photoshoot for custom photography to add to their website. This was essential in creating a fluid and cohesive brand image across all forms. Having photography that we created and controlled allowed us to integrate subtle branding into images, such as color, products and brand personality. During this photoshoot I curated model outfits, staging accessories and chose shoot location.