AG | ALEXANDRA GROH

Personal Branding

My personal brand is light, contrasting, colorful, balanced and playful. As one browses around this site, you will see how the branding is implemented through colors, fonts, spacing and organization. The goal is to create some varying factors page to page, while still retaining an overall cohesion throughout.

For the business card design, it was important to create a tactile reaction as well as a “unique” factor. To accomplish this, spot gloss was used as well as business card that were soft to the touch. A tonal color palette was used to draw more attention to these points.

In resume design, bold colors are used for main headers while secondary colors drew attention to sub-headers. By doing this, the readers eye naturally drifts to main points throughout. Layering of color blocks, logo opacity and a picture added hierarchy to the page as well.