Creating a book of my Mom’s recipes as been a goal of mine for years, something my sisters and I can all have copies of in the years to come. I gathered all of our favorite holiday recipes and created a cookbook in her name! Using branding guidelines for my personal brand, AG-Alexandra Groh, I designed every single aspect that went into the cookbook, including photography. Creating a cohesive stylized look in the pages, including the photography was extremely important to me. I choose bakeware, ceramics, and glasses that aligned with my brand and edited the images to my aesthetics.