Crystal Black

The winning project of a Branding Competition for Crystal Black's graphic design company.

In designing for Crystal Black's graphic design company, we took a few steps to craft her brand identity. To create a simplistic contemporary brand that can transcend Crystal Black’s company from today till the future. The use of geometric shapes and clean lines added structure and cleanliness to the brand. Our color palette is composed of muted blacks, grays, green, blue, and an accent of pink. The colors together create a combination of refreshing femininity and masculinity. The San Serif fonts contribute to an overall sleekness and minimal tone. The geometric patterns display a balance of simplicity and intricacy.